In this video I show you three different ideas of videos you can shoot on a smartphone. You can do these yourself, you can do them right now, and they don't need to cost a single penny.
You know how important video is, otherwise you wouldn't be here reading this. But you don't need to wait until you have the available budget to hire in a professional. You can start right now by doing this yourself.
So let's look at what you can do with your iPhone (or whatever smart phone you use 🙂)
First up is the idea of '30 seconds with...' This is a really simple but effective idea to give an insight of your school to prospective parents.
It's a series of videos where you interview a member of staff for just 30 seconds.
You might ask them three questions. Like,
- What's your name and job?
- What's the best thing about working here?
- If you could go on holiday anywhere in the world where would you go?
The last question is important, it shows the human side to the person you're interviewing.
It must stay within 30 seconds too because a) that's easier to shoot, and b) that's easier to watch!
And we all know that when something is easier to watch more people will click on the video and engage with you.
Idea number 2 is the Head's Vlog (but only do this one if the Head is comfortable with it).
The Head's vlog is literally the Head saying every morning what the main things are they'll be doing that day.
It's important they consider how some things might appear in a video like this though. Maybe a staff disciplinary or even a sacking might not be sensitive if shared with a wider audience(!)
But if the Head was leading an assembly on litter having witnessed two students dropping litter the previous day then it would be good to share this with parents.
Parents know what children are like (they do bring them up after all!) so they know that children sometimes drop litter, by accident of course.
For the parents to know that a school takes action when this happens is a strong message about standards.
So be mindful but keep it authentic.
And thirdly, you probably have software that current parents use regarding their children's progress, maybe regarding school fees or topping up an account for lunches?
I would guess that not all parents know how that software works.
So you can use screen-recording software to show them. Because it's a really effective way to show people how to do something that helps everyone.
Not only that but a prospective parent will gain huge assurance that if they send their child to your school then everyone will be looked after.
So there you go, three ideas about how to shoot your own videos in school on a smartphone.
Let me know how you get on shooting yours. I'd love to know 🙂